How do I get started with AI?

Training11 courses

High-impact AI courses built for leaders and teams.

Free and low-cost courses that deliver practical skills for executives, functional leads and non-technical staff. 9 of the 11 are free the whole way through; where money appears later, the card says where.

Hands-on and project-based

Courses where you build something. Start here if you learn by doing rather than by watching.

  • FreeBeginner to intermediate

    AI Summer Adventure

    Nufar Gaspar, with The AI Daily Brief and Superintelligent

    Twenty-three interactive building stations across three skill tiers, done at your own pace.

    What you actually build

    • Everyday productivity assistantsTier one works on the daily grind — turning messy notes and transcripts into something you would actually send.
    • Custom knowledge assistantsTier two builds assistants that answer from documents you supply, rather than from whatever the model happens to know.
    • Autonomous agents and multi-tool workflowsTier three chains steps together so a task runs without you sitting over it.
  • FreeBeginner to intermediateAbout 2 to 3 hours for the relevant tracks

    OpenAI Academy

    OpenAI

    Self-paced video modules with sandbox exercises, plus live and recorded sessions.

    What you actually build

    • Structured output you can rely onGetting clean, consistent formatting out of unstructured input — the difference between a demo and something a process can depend on.
    • A custom assistant for your teamConfiguring an assistant with its own instructions and reference documents, so it answers the way your function needs.
    • Workflows that run in stepsBreaking a large task into stages an assistant handles in sequence, which is where agents start to be useful rather than impressive.
  • Free to startBeginnerAbout 7 hours

    AI Prompting for Everyone

    DeepLearning.AI, taught by Andrew Ng

    Video lectures with guided browser exercises. No coding at any point.

    What you actually build

    • Dense reports into executive summariesWorking a long document down to the version a board would read, and knowing what got lost.
    • The model as a criticInstructing it to argue against you as a sceptical director or a strict editor, which is where it earns its keep.
    • Thinking through an ambiguous problemUsing it on scenarios that have no clean answer, rather than on tasks you already know how to do.

    Where it costsThe videos are free. Labs, quizzes and the certificate need a Pro membership at $25 a month, billed annually.

Built for your department

Role-specific courses that work on your own material — your contracts, your close, your campaign brief.

  • FreeBeginner to intermediate

    AI for Finance and Accounting

    FreeAcademy.ai

    Applied modules worked directly against financial statements, reports and spreadsheets.

    What you actually build

    • Statement analysis you can checkPulling variance drivers and ratios out of a P&L or cash flow statement, with the working visible.
    • A repeatable board-reporting templateTurning a monthly close into narrative commentary, the same way every month.
    • Pressure-testing a forecastRunning scenarios against your own assumptions and flagging expense entries that look wrong.
  • FreeBeginner60 minutes

    Free AI HR Course

    Johannes Sundlo

    A sixty-minute sprint built around doing rather than watching. Certificate included, no upsell.

    What you actually build

    • Job specs and scoring rubricsGenerating role descriptions and the evaluation criteria to judge candidates against them consistently.
    • A self-service policy assistantAnswering the routine benefits, leave and expense questions that eat an HR team's week.
    • Onboarding and candidate communicationThirty, sixty and ninety day plans, and the messages that keep a candidate warm.
  • FreeBeginner to intermediate

    AI for Legal Professionals

    FreeAcademy.ai

    Text-analysis labs on risk, compliance and disclosure duties.

    What you actually build

    • Contract triageReading an NDA or vendor agreement down to a table of non-standard terms, auto-renewals and liability caps.
    • Research and summarisingTurning regulatory filings into a briefing memo a business colleague will actually read.
    • Confidentiality and disclosureFull modules on privilege, client confidentiality and when you have to say AI was involved.
  • FreeBeginner to intermediate2 hours 49 minutes

    AI for Marketing

    HubSpot Academy

    Campaign modules running from brief through to performance analysis.

    What you actually build

    • One brief into a full campaignTaking a single brief out to social, email and long-form without losing the voice.
    • Testing a message before launchTrying headlines and value propositions against a described audience while it is still cheap to change them.
    • Reading the resultsTurning campaign performance data into what to change next week.

Foundations and technical

How the technology actually works. The first two suit anyone; the last two are for people who write code.

  • FreeBeginner

    Elements of AI

    University of Helsinki and MinnaLearn

    Interactive quizzes and logic problems. No maths, no code.

    What you actually build

    • What the technology is actually doingHow a prediction gets made, and where machine learning differs from ordinary software that follows rules.
    • Judgement about its limitsBias in training data, and the failures that are built into the method rather than fixable by a better vendor.
  • FreeIntermediate to advancedTwelve weeks

    AI for Beginners

    Microsoft

    Twenty-four open-source lessons over twelve weeks, with runnable notebooks.

    What you actually build

    • Working models, from scratchBuilding small networks that classify images and read handwriting, so the mechanism stops being a metaphor.
    • How language models work underneathText classification and the transformer architecture that everything else on this page is built on.
    • Bias you can measureEvaluating algorithmic bias in vision models rather than discussing it in the abstract.
  • FreeAdvanced

    Practical Deep Learning for Coders

    fast.ai

    Top-down coding projects in Python. Assumes about a year of programming.

    What you actually build

    • A trained model in lesson oneFine-tuning a real vision model on your own images before any theory is explained.
    • Models tuned to your own textTaking an open-weight model and adapting it to a specialised body of documents.
    • Something deployedPackaging a trained model into an application, which is where most courses stop and this one does not.
  • Free to startBeginner to intermediate

    Learn Prompting

    Learn Prompting

    A reference library of prompting techniques, plus a seven-day course on where prompts break.

    What you actually build

    • A method, not a list of tricksThe named techniques, organised, so you can look one up rather than remember it.
    • Knowing how prompts failThe security material on prompt injection is unusual and worth the time if anything you build faces outward.

    Where it costsThe reference material and a seven-day course are free. The longer specialisations are paid.